Privacy policy

 

Last updated: June 2026

OVERVIEW

Alkira The Label operates this store and website in order to provide you with a curated shopping experience. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase from our store, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using our website, you acknowledge that you have read and understood this policy.

1. PERSONAL INFORMATION WE COLLECT

We may collect the following personal information depending on how you interact with us:

  • Contact details — your name, email address, phone number, billing and shipping address
  • Payment information — payment card details and transaction information, processed securely via our payment providers
  • Account information — username, password and account preferences if you create an account
  • Order information — items purchased, order history, returns and exchanges
  • Communications — any messages or enquiries you send to us
  • Device and usage information — IP address, browser type, pages visited and how you interact with our website, collected automatically via cookies

2. HOW WE COLLECT YOUR INFORMATION

We collect personal information:

  • Directly from you when you place an order, create an account or contact us
  • Automatically through your device when you browse our website via cookies and similar technologies
  • From third-party service providers such as payment processors and delivery couriers

3. HOW WE USE YOUR INFORMATION

We use your personal information to:

  • Process and fulfil your orders
  • Send order confirmations, dispatch notifications and delivery updates
  • Handle returns, exchanges and customer queries
  • Send marketing emails if you have opted in — you can unsubscribe at any time
  • Improve and personalise your shopping experience
  • Detect and prevent fraud
  • Comply with our legal obligations

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share it with:

  • Shopify — our ecommerce platform provider who hosts and powers our store
  • Payment processors — to securely process your payments
  • Delivery couriers — to fulfil and deliver your orders
  • Marketing platforms — if you have opted in to receive marketing from us
  • Legal authorities — if required to do so by law

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

5. YOUR RIGHTS UNDER UK GDPR

If you are based in the United Kingdom, you have the following rights regarding your personal data:

  • Right to access — request a copy of the personal information we hold about you
  • Right to correct — request that we correct any inaccurate information
  • Right to delete — request that we delete your personal information
  • Right to restrict processing — ask us to limit how we use your data
  • Right to data portability — request a copy of your data in a portable format
  • Right to object — object to our processing of your personal data
  • Right to withdraw consent — where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at alkirathelabel@gmail.com. We will respond within 30 days.

6. COOKIES

We use cookies to improve your browsing experience, remember your preferences and analyse how our website is used. You can control cookie settings through your browser. Please note that disabling cookies may affect the functionality of our website.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting and reporting requirements. If you would like us to delete your data, please contact us at alkirathelabel@gmail.com.

8. DATA SECURITY

We take reasonable measures to protect your personal information from unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

9. CHILDREN'S DATA

Our website is intended for use by adults purchasing on behalf of children. We do not knowingly collect personal information directly from children. If you believe a child has provided us with their personal information without parental consent, please contact us and we will delete it promptly.

10. INTERNATIONAL TRANSFERS

Your personal information may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law, including the use of Standard Contractual Clauses where required.

11. THIRD PARTY LINKS

Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

13. CONTACT US

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Alkira The Label alkirathelabel@gmail.com United Kingdom

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we have handled your personal data.